The Ecommerce Landscape in Brazil: Understanding Brazilian Consumer Profile and Cross Border Shopping

Capture the Brazilian market! Compare the national consumer profile with the growth of cross-border sales in Brazil and uncover the potential for your cross-border business. WEpayments, the ideal payment platform for the Brazilian market.
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The ecommerce sector has experienced exponential growth in Brazil, providing a wide range of opportunities for both domestic and cross border companies. With the increasing internet penetration and technological advancements, Brazilian consumers are becoming more connected and eager to shop online. In this article, we will explore the current ecommerce landscape in Brazil, focusing on the national consumer profile compared to imports from cross border ecommerces.

The Growth of Ecommerce in Brazil

Brazil has emerged as a promising market for ecommerce, demonstrating consistent growth in recent years. According to data from the Webshoppers report, the Brazilian ecommerce market reached a revenue of R$ 87.4 billion in 2022, representing an 18.1% increase compared to the previous year. These numbers reflect the growing interest of Brazilian consumers in online shopping, driven by the convenience, product variety, and competitive prices offered by ecommerces.

The National Consumer Profile

Brazilian consumers are increasingly confident and comfortable with online purchases. A survey conducted by Conversion revealed that 75% of Brazilians have made at least one online purchase in the last 12 months. The research also highlighted that the majority of consumers are interested in fashion and accessories, electronics and appliances, followed by cosmetics and beauty products. These insights emphasize the market potential for companies aiming to sell products in these categories.

Opportunities for Crossborder Ecommerces

Imports from crossborder ecommerces have gained prominence in the Brazilian market. According to the “E-commerce Radar Internacional” research, Brazil is the Latin American country with the highest number of purchases made on international websites. This data indicates an intriguing opportunity for cross border companies looking to expand their businesses and reach Brazilian consumers who are eager for unique and distinctive products.

Advantages of the Brazilian Market

In addition to the continuous growth of ecommerce and a favorable consumer profile, the Brazilian market offers other advantages for cross border companies. Firstly, Brazil has a population of over 213 million people, representing a substantial consumer potential. Moreover, the country has a diverse culture, open to different influences and foreign products.

WEpayments: Your Ideal Payment Partner in Brazil

For cross-border companies aiming to enter the Brazilian market, selecting a reliable payment partner is crucial. WEpayments is a leading payment solutions provider in Brazil, offering a wide range of services to facilitate secure and efficient transactions. With our solutions, companies can accept payments in the local currency and payment methods, ensure compliance with Brazilian regulations, and receive support from our Customer Experience team capable of providing assistance to Brazilian customers in their local language.

In sum, the ecommerce landscape in Brazil presents a promising scenario for cross border companies seeking expansion. With a diverse consumer profile, a growing market, and a population eager for new products, Brazil becomes a strategic market for foreign enterprises. By choosing WEpayments as your payment partner, your company can ensure a successful entry into the Brazilian market, reaching potential consumers and seizing the opportunities offered by ecommerce in the country.

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Capture the Brazilian market! Compare the national consumer profile with the growth of cross-border sales in Brazil and uncover the potential for your cross-border business. WEpayments, the ideal payment platform for the Brazilian market.
We Payments